We are happy to welcome another famous person at Merkur Internationale FH Karlsruhe!
Bernd Röthlingshöfer, famous author of marketing strategy books like “Werbung mit kleinem Budget” or “Marketeasing. Werbung total anders” will visit the course of IMA 2 and will be able to tell us about his strategies while giving a guest-lecture together with Prof. Dr. Zerr.
One more thing to add: He had the chance to gain some experience in “Alternate Reality Games” while working with Prof. Dr. Zerr. We had a lecture on ARG’s already and now we are hoping to gain more knowledge in the wide field of marketing.
