Girls Day 2008 @ Merkur International FH

This year the Merkur International FH is taking an active part in “girls day”.

On Thursday 24th of April will be an event: International Marketing for Beginners.

The professors of the Merkur are inviting participants to take a first look at marketing and of course see how the life of the students looks like. The participants will get to know our professors and the students of International Marketing and will be able to take an active part in marketing during the workshops. A small guided tour through Merkur and the possibility to listen to a lecture are included.

Maximum occupancy: 10 students

Agenda:

Beginning:
9:00 @ the cafeteria of the Merkur @ Karlstrasse 36-38
Welcoming speech (probably Prof. Dr. Zerr)

9:30 – 10:00 small guided tour

10:00 – 10:45 visit of a lecture “Public Relations” (Dr. Conny Mayer-Bonde)

11:00 – 13:00 Workshop Marketing with students of IMA

13:00 – 13:30 visit of the ECE-Center: Marketing for retailers

13:30 End of the event

For more information please don’t hesitate to contact Prof. Dr. Zerr – Mzerr@merkur-fh.org
or me – agriesbach@merkur-fh.org

The virus is coming to get you…

… what is viral marketing?

This question was answered on Tuesday 15th of April when PatrickMöller, a 
co-worker of Prof. Dr. Zerr, came to talk to us about
Alternate Reality Games (ARG’s) and their role in marketing. 
We were able to learn a lot and enjoyed having Patrick Möller back @ Merkur,
since he was one of the people that encouraged us to start these blogs you can read now. 
At this point I’d like to thank you for the interesting
course on ARG’s, rabbit-holes and of course the puppetmasters ;-)

Götz Werner @ Merkur Internationale FH Karlsruhe

Luckily we were able to get Götz Werner, founder of the drugstore chain “dm” and author of the book “Einkommen für alle”, to visit our class of IMA2 (International Marketing)for a little discussion round. There will be some photos and a little podcast available on the Merkur Internatinale FH homepage soon. For more information don’t hesitate to visit the page.