Bernd Röthlingshöfer and Biggi Mestmäcker together @ Merkur

It is nice having people around that are able to show you the importance of things. Biggi Mestmäcker and Bernd Röthlingshöfer are two of those people that are able to bond you while they are talking. But it is not only the talk, that bonds you. It is the content they are talking about that makes it interesting.

We had the chance to meet them during a marketing course at the Merkur International FH Karlsruhe and they gave a guest lecture on networking, blogging and how those are related.

By the way: Both were invited by Prof. Dr. Zerr and met the first time in person @ Merkur, even though they know each other for a long time by blogging

Bernd Röthlingshöfer visits Merkur!

We are happy to welcome another famous person at Merkur Internationale FH Karlsruhe!
Bernd Röthlingshöfer, famous author of marketing strategy books like “Werbung mit kleinem Budget” or “Marketeasing. Werbung total anders” will visit the course of IMA 2 and will be able to tell us about his strategies while giving a guest-lecture together with Prof. Dr. Zerr.

One more thing to add: He had the chance to gain some experience in “Alternate Reality Games” while working with Prof. Dr. Zerr. We had a lecture on ARG’s already and now we are hoping to gain more knowledge in the wide field of marketing.

Girls Day 2008 @ Merkur International FH

This year the Merkur International FH is taking an active part in “girls day”.

On Thursday 24th of April will be an event: International Marketing for Beginners.

The professors of the Merkur are inviting participants to take a first look at marketing and of course see how the life of the students looks like. The participants will get to know our professors and the students of International Marketing and will be able to take an active part in marketing during the workshops. A small guided tour through Merkur and the possibility to listen to a lecture are included.

Maximum occupancy: 10 students

Agenda:

Beginning:
9:00 @ the cafeteria of the Merkur @ Karlstrasse 36-38
Welcoming speech (probably Prof. Dr. Zerr)

9:30 - 10:00 small guided tour

10:00 - 10:45 visit of a lecture “Public Relations” (Dr. Conny Mayer-Bonde)

11:00 - 13:00 Workshop Marketing with students of IMA

13:00 - 13:30 visit of the ECE-Center: Marketing for retailers

13:30 End of the event

For more information please don’t hesitate to contact Prof. Dr. Zerr - Mzerr@merkur-fh.org
or me - agriesbach@merkur-fh.org

The virus is coming to get you…

… what is viral marketing?

This question was answered on Tuesday 15th of April when PatrickMöller, a 
co-worker of Prof. Dr. Zerr, came to talk to us about
Alternate Reality Games (ARG’s) and their role in marketing. 
We were able to learn a lot and enjoyed having Patrick Möller back @ Merkur,
since he was one of the people that encouraged us to start these blogs you can read now. 
At this point I’d like to thank you for the interesting
course on ARG’s, rabbit-holes and of course the puppetmasters 

Götz Werner @ Merkur Internationale FH Karlsruhe

Luckily we were able to get Götz Werner, founder of the drugstore chain “dm” and author of the book “Einkommen für alle”, to visit our class of IMA2 (International Marketing)for a little discussion round. There will be some photos and a little podcast available on the Merkur Internatinale FH homepage soon. For more information don’t hesitate to visit the page.

Marketing Trip to Louvain-la-Neuve

We, the Marketing-students (2nd semester), were invited to join the international marketing week
in Louvain-la-Neuve, Belgium. Thanks to some students we had a place to sleep and were able to enjoy
the week. Of course working and listening to lectures was on the program as well as partying a lot.

For those who don’t know, Louvain-la-Neuve is a city consisting of almost only universities! It is the home
of many students and was built in the 1960’s. After difficulties because of the history of Belgium (flamish and french-speaking parts) it was deceided that the french-speaking professors and students had to leave the main university in Löwen. For this reason Louvain-la-Neuve was built.

At this point we want to thank the students and professors of the EPHEC @ Louvain-la-Neuve for their work and the invitation!

For more information visit: http://de.wikipedia.org/wiki/Louvain-la-Neuve (in German!)

Trip to Colmar

There is a new page

Enjoy!

Extra-Curricular Activities

We are already working on ideas for extra-curricular activities like dancing, volleyball, etc.

This might help us getting people (students and professors) closer together.

New Blog

This is the new Blog for the Merkur International FH.