This is the question that really interests me. You don’t have a product you can sell comes to most people’s minds at first, but is this really true? Isn’t the information you can receive by visiting Universities a product as well?
“You just have to be creative and you can sell everything to anybody” other people might say, but is this the thing you want to do? Another important question, because tricking people into something just to receive money is not the thing you want to do as University.
Your graduates count on the reputation of the University. They are a part of it as well as each professor and each student, even though they are not there anymore. Those are the important things to keep in mind before even starting a campaign. But didn’t we forget something?
Research!
What are the other Universities doing to improve their rep? Are they better?
Well, I don’t want to talk too long and for that reason here is the perfect answer:
Nothing and nobody is perfect. The will to create a better thing is the correct way to improve. There is no perfect campaign for the University. The only way to create a good campaign is to be prepared as good as possible. And this is the key to good marketing as well 😉
so far 4 now.